Cook’s iPhone 5 Comes Out Half Baked

Apple CEO Tim Cook took the stage Wednesday to unveil the company’s flagship product the iPhone 5.

Many Apple fans anticipated a total revamp, but what they really got was an Android wannabe.
The iPhone 5 has a 4 inch screen; that is a whole .5 inches bigger than the iPhone 4s. The bigger screen allows for a fifth row of static icons and slightly more screen space for applications. (Neat huh?)


The camera has panorama mode, the browser has tab syncing and the map application has turn-by-turn navigation. (Siri, go back in time and call the patent office. We got some work to do.)

All of these features have been available since 2011 on a variety of Android phones yet people will still wait in line for nine hours just to get their hands on the lackluster device, but why?

Great marketing.

Apple successfully positioned itself into the cool crowd with great marketing and product placement. It doesn’t matter if the phone lacks innovation since that is not why people buy the phone.

People buy the iPhone because they want to be cool.  The BlackBerry was cool once.  If someone had a BlackBerry, that person made it, that person was a somebody. This is what the iPhone is now, and like Furbies and seatbelt buckle belts, all cool things have an expiration date.

Looking at what blogs and social media post say, it is obvious consumers are catching on to Apples game. A company does not earn record breaking profits on hardware by mistake. If Apple wants to stay cool, it needs to change up the game and invest in some true innovation. Making profits on old technology will not last forever.

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